● Introduced Online Marketing Source
● Introduced Online Marketing Source
●How to start Online Marketing Business
● what is Digital Marketing
What is Important of Digital Marketing
Also , known as E- Marketing / Digital Marketing
Marketing has pretty much been around forever in one
Form or another. Since the day when humans first started trading
Whatever it was that they first traded, Marketing was there.
Marketing was the stories they used to convince other humans to trade.
Humans have come a long way since and Marketing has too.
The Methodos of Marketing have changed amd improved, and we've become a lot more efficient at tellimg our stories amd getting oir marketing messages out there.
eMarketing is the product of the meeting between morden communications technologies and the age- old marketing principles that humans have always applied. That said the specifics are reasonable complex and are best handled piece by piece.
What is Digital Marketing ?
Very simply put, digital marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms digital marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
Digital marketing is the process of marketing a brand using the internet. It includes both direct responses marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. .
By such a definition, digital marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important?
When implemented correctly, the return on investment ( ROI) from digital marketing can far exceed that of traditional marketing strategies.
Whatever you're a "bricks and mortar" business or a concern operating purely online , the internet is a force that cannot be ignored. It can be a means to reach literally millions of people evry year.
The Benefits of Digital Marketing
1) Reach : The nature of the internet means business now have a truly global reach . While traditional media costs limit this kind of reach to huge multinationals, digital marketing opens up new avenue for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
2) Scope : Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. Digital marketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time , this scope can only grow.
3) Interactivity : Whereas traditional marketing is largely about getting a brand's message out there, digital marketing facilities conversations between companies and consumers. With a two - way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
4) Immediacy : Internet marketing is able to, in ways never before imagined, provide an immediate impact. Imagune you're reading your favorite magazine. You see a double - page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest ipod offering. With this kind of traditional media , it's not that easy for you , the consumer, to take the step from hearing about a product to actual acquisition.
Demographics and Targeting:
Generally speaking, the demographics of the internet are a marketer's dream. Internet users, considered as a group, have grater buying power and could perhaps be considered as a population group skewed toward the middle- class. Buying power is not all though. The nature of the Internet is such that its groupings savvy marketers who know where to look can quite easily find access to the niche markets they wish to target.
Marketing messages are most effective when they are presented directly to the audience most likely to be interested.
The Internet creates the perfect environment for niche marketing to targeted groups.
Adaptivity and Closwd Loop Marketing:
Closed Loop Marketing requires the constant measurement and analysis of the results of marketing initiatives. By continously tracking the response and effectiveness of a campaign, the marketer can be far more daynamic in adapting to consumers wants and needs.
With digital marketing response can be Analyzed in real- time and campaign can be tweaked continuously. Combined with the Immediacy of the Internet as a medium , this means that there's minimal advertising spend wasted on less than effective campaigns.
The combination of all these factors results in an improvement ROI and ultimately ,more customers, happier customers and an improved bottom line.
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